Editorial Policy

1. Purpose

This Editorial Policy defines the standards, principles, and values that guide all content published by CPAP Ninja. Our goal is to provide clear, accurate, and helpful information that educates and supports individuals using CPAP therapy and related sleep apnea equipment.

All editorial content is created to build trust, empower informed decisions, and improve the overall experience of our community.

2. Voice and Tone

CPAP Ninja communicates in a voice that is:

  • Clear and easy to understand

  • Friendly, approachable, and supportive

  • Professional and trustworthy

  • Confident without being intimidating

We aim to explain complex topics in simple terms, avoiding unnecessary jargon. When technical language is required, we provide clear explanations so readers of all experience levels can follow along.

3. Editorial Values

Accuracy and Reliability

All content must be factually accurate, up to date, and based on reliable sources within the sleep therapy and medical device industry.

Transparency

We are transparent about product information, recommendations, and any commercial relationships. Sponsored or promotional content is clearly identified.

Respect and Accessibility

Our content is written with respect for all users, recognizing that sleep apnea affects people in different ways. We strive to make our content accessible and inclusive.

Consistency

All content should align with CPAP Ninja’s brand identity and maintain consistency in tone, messaging, and quality across all platforms.

4. Scope of Content

This policy applies to all editorial content published by CPAP Ninja, including but not limited to:

  • Blog articles and educational resources

  • Product guides, comparisons, and FAQs

  • Email newsletters and marketing communications

  • Social media content

  • Downloadable guides, visuals, and videos

5. Content Creation Responsibilities

Content Creators

Content creators are responsible for:

  • Following this Editorial Policy

  • Ensuring clarity, accuracy, and relevance

  • Fact-checking information before publication

  • Writing with the user’s needs and understanding in mind

Editors

Editors are responsible for:

  • Reviewing content for accuracy, grammar, and consistency

  • Ensuring compliance with this policy

  • Protecting CPAP Ninja’s credibility and brand integrity

6. Sources and Verification

Whenever possible, content should be informed by reputable sources such as:

  • Manufacturers’ official documentation

  • Industry standards and guidelines

  • Medical and sleep health publications

Sources should be reviewed regularly to ensure information remains current.

7. Quality Control Process

Before publication, content may undergo:

  1. Accuracy and fact verification

  2. Review for tone, clarity, and brand alignment

  3. Final editorial approval

This process helps ensure a consistent and high-quality experience for readers.

8. Corrections and Updates

If an error is identified or information becomes outdated, CPAP Ninja will update the content as promptly as possible. Corrections are made transparently to maintain user trust.

9. Advertising and Sponsored Content

Sponsored or promotional content is clearly labeled and must meet the same editorial standards as all other content. Commercial interests never override accuracy, transparency, or user trust.